What Revenue-Driving Automation is and Why It Matters

Customers today no longer select, differentiate, or remain loyal to a business solely for its product or service. They do so for the experiences they receive.

From first impressions and acquisition to retention and expansion, companies that put customers in the driver’s seat at every stage of their consumer journey increase their customer lifetime value, thus generating more revenue and life-long customers.

While companies hasten to implement customer-centric strategies, most fail to recognize that what separates them from potential and existing customers is their broken engagement processes, absence of self-service, and lack of alignment between go-to-market teams. As a result, companies must unify their sales, marketing, and customer success teams and action them through revenue-driving automation to provide value to customers and accelerate revenue.

Let’s dive deeper into what revenue-driving automation is and how it helps businesses shorten sales cycles, increase revenue, and deliver personalized, valuable, and frictionless experiences across the entire customer journey.

What is Revenue-Driving Automation?

Leveraging AI and automation, revenue-driving automation drives personalized sales and marketing engagement for enhanced customer experiences, improved sales productivity, increased conversion rates, and revenue acceleration. 

For the Customer

Revenue-driving automation ensures website visitors are receiving exceptional experiences no matter where they are in the customer lifecycle. By providing enhanced personalization, proactive engagement, and self-service, revenue-driving automation solutions satisfy modern-day consumer needs, empowering customers to return for future interactions.

Personalized experiences

From the very moment a visitor lands on a company’s website, revenue-driving automation ensures that everything is about them. Leveraging customer data, search history, and past preferences, revenue-driving automation solutions surface user-relevant content and personalized messages to captivate and engage with customers instantly. The best part? These real-time personalized interactions occur on the channel and device of the customer’s choice. By meeting the customer where they already are while tailoring to their specific needs and preferences, revenue-driving automation ensures customers receive top-notch service during their website visits at all times. This enhanced personalization then leads to more qualified leads, higher retention rates, and revenue acceleration.

Proactive engagement

Remarkably with revenue-driving automation, engaging with customers doesn’t stop after connecting with the right sales rep. By monitoring user behavior and retaining customer data, these advanced solutions grow more intelligent over time to provide personalized recommendations to relevant topics, products, and services. In addition to surfacing user-relevant content, revenue-driving automation solutions autonomously learn from every interaction to predict user behavior and meet the exact needs of the customer. Through proactive engagement, revenue-driving automation ensures customers are catered to at every touchpoint in their customer journey, further boosting customer satisfaction and revenue growth.

Customer Self-Service

With revenue-driving automation, customers can interact with the business whenever they want, on their terms. Whether customers are looking to process upgrades or book meetings, revenue-driving automation and customer self-service solutions are available to do so autonomously, ensuring customers receive the help they need, when they need it. By being available 24/7, these highly advanced solutions put the right tools in the hands of the customer to increase customer engagement and highly-qualified leads for sales representatives.

For the Go-to-Market Teams

Revenue-driving automation is not only beneficial for the customer but also for sales, marketing, and customer success teams. By generating more pipelines, providing actionable insights, and notifying sales representatives in real-time to connect with target accounts, revenue-driving automation helps go-to-market teams accelerate revenue growth and enhance customer experience.

Pipeline generation

To allow sales teams more time to focus on engaging with prospects and closing deals, revenue-driving automation solutions automate lead qualification and conversion processes. By autonomously qualifying and routing customers to the right sales representative in real-time, revenue-driving automation removes friction from the buying cycle, enabling sales teams to generate more deals through the pipeline faster.

Actionable insights for enhanced personalization

Revenue-driving automation solutions put an end to the guessing game by providing sales teams with real-time visibility and actionable insights on customer needs, preferences, and behavior. With the right information at their fingertips, sales teams are well-equipped to personalize and build their engagement strategies around the customer’s individual needs and expectations, increasing the likelihood of conversion and revenue acceleration.

Real-time notifications

Revenue-driving automation accelerates the sales cycle by allowing site visitors to engage with the right sales reps at the moment of their highest intent. Rather than waiting to engage with target accounts, go-to-market teams are instantly notified and directed to take over customer interactions. By autonomously connecting sales representatives with high-intent customers in real-time, revenue-driving automation solutions accelerate deal flows, moving conversations to revenue faster. If a sales representative is unavailable, these advanced solutions autonomously book meetings for them, ensuring no opportunity for revenue acceleration is missed.

From Cost Center to Revenue Center

Traditionally, sales teams were considered the primary contributors to the company’s bottom line. However, revenue-driving automation solutions leverage AI to model the sales, marketing, and customer success teams as revenue centers where additional revenue opportunities can be identified.

Revenue mining

Revenue-driving automation helps businesses uncover opportunities hidden within customer interactions. From offering free trials and targeted promotions to automating renewals and upgrade recommendations, these solutions proactively reveal and maximize revenue to increase company profits.

Revenue is more than just a number; it is an end-to-end business process that can be optimized and automated for improved productivity and efficiency. As companies continue to digitally transform their business processes to enhance customer experience and accelerate revenue growth, having a robust go-to-market strategy locked down is crucial. This is where revenue-driving automation comes into play. By streamlining and optimizing sales, marketing, and customer success processes in addition to personalizing every stage of the customer journey, revenue-driving automation helps businesses accelerate revenue and cement long-lasting relationships with customers.

Aisera offers the most feature-comprehensive self-service automation solution on the market, which blends Conversational AI and Conversational RPA into one SaaS cloud for IT Service Desks and Customer Service. Leveraging these advanced capabilities, Aisera proactively auto-resolves requests to meet ever-growing user demands for quick responses, immediate resolution, and personalized interactions across all channels. With this scalable, easy-to-deploy solution, your organization can improve service team productivity, reduce operating costs, and enhance employee and customer experiences.

Additional Resources