Stepping Into Your Customers’ Shoes – How Customer Centric Digital Transformation Works

Stepping Into Your Customers’ Shoes – How Customer Centric Digital Transformation Works

One of the key challenges facing IT is that many efforts to transform digitally have happened within specific silos. This not only slows implementation but it also means that many critical functions are not aligned to the often rapidly changing needs of customers. Yet what happens if you start with the customer first and let your whole digital transformation strategy emanate from the experience they enjoy. Focusing on this experience not only creates the opportunity for IT to become a revenue generator as digital technologies play a greater role in a products value proposition but also in how IT uses its focus on the customer to grow its influence and digitally enable the other key clients, its employees, and users.

Stepping Into Your Customers’ Shoes – How Customer Centric Digital Transformation Works

One of the key challenges facing IT is that many efforts to transform digitally have happened within specific silos. This not only slows implementation but it also means that many critical functions are not aligned to the often rapidly changing needs of customers. Yet what happens if you start with the customer first and let your whole digital transformation strategy emanate from the experience they enjoy. Focussing on this experience not only creates the opportunity for IT to become a revenue generator as digital technologies play a greater role in a products value proposition but also in how IT uses its focus on the customer to grow its influence and digitally enable the other key clients, its employees, and users.